A dialogue between high fashion and the everyday, each gown and separate breathes the spirit of our time—the quiet longings of the modern woman. Stripped back, graceful, they revere beauty in its most delicate form: ivory hues like sunlit fields, sheer layers that flutter with the breeze, lines that follow the body’s natural rhythm.

Rooted in the legacy of artisans and inspired by the purity of Scandinavian design, the collections weave craft and detail with sculptural silhouettes and architectural ease—offering a modern vision of femininity.

Here, garments and fittings are not about disguise, but discovery—an invitation to reveal, not conceal, who you are.

For designer Courtney Illfield, authenticity is the essence. Her vision is simple—be wholly yourself, and let the world take notice. With a background that spans wedding, fashion, music, and even extreme sports photography, Courtney brings a rare perspective to bridal design. In 2016, she gave life to Lola Varma: a label devoted to contemporary brides who seek to reflect their true selves, free from the frills of tradition, drawn instead to a sensual simplicity that captivates without excess. Today, her creations find homes across Australia, New Zealand, Asia, Europe, and the United States.

Her philosophy is to create garments that endure—pieces that move with ease between softness and structure, the minimal and the bold, the flawless and the imperfect. Each collection is a continuation of the last, building a world of garments designed to be lived in and loved for years. They are pieces to be shared among friends, reimagined, and restyled—always allowing the wearer’s individuality to shine.

Much like the garments themselves, the Lola Varma HQ in Melbourne is intimate, unhurried, and quietly personal. It is an extension of Courtney’s own values and creative spirit—a space where style feels effortless and authenticity is at the heart of every detail. From first step to final fitting, we guide you toward the silhouette, textiles, and palette that feel innately yours—without pretence, without fuss.

Alongside Melbourne, Lola Varma welcomes brides into its Sydney store, a haven of the same calm elegance and attentive care. Beyond these dedicated spaces, our collections appear in stockists and pop-ups across Australia, New Zealand, Europe, Asia, and North America. Yet our world is not bound by walls. For those afar, our online experience offers the same thoughtful service, ensuring every bride feels seen, understood, and beautifully at ease.